Overview

This complete funnel training walks you step-by-step through two powerful systems that work together:

1. The 10-stage Sticky Funnel™, which maps your customer’s entire journey across platforms and touchpoints — from discovery to loyal advocacy, and

2. The 5-stage Evaluation Funnel™, which shows how to convert that interest into action using high-trust, high-conversion landing pages.

This workshop includes fully guided training videos, editable templates, fill-in-the-blank worksheets, a strategic Funnel Integration Map™, and an optional Certificate of Completion. The combined system helps you plan every piece of your marketing — from social posts to webpages — so everything you create works together to attract, engage, and convert with purpose.

This is a strategic funnels strategy training program that shows you how to create a structured pathway that converts.

Whether you're planning a new launch, building evergreen campaigns, just trying to clean up your content strategy, or create more sales opportunities, this training gives you a complete system to become sticky, structured, and scalable. With these tools, anyone can build a high-converting customer journey — no tech skills required.

Funnels Masterclass Workshop Curriculum

Course Title: SSWMP Funnels™ for Business Growth: From Content to Conversion 

Format: Self-Paced, Video- and Worksheet-Based Workshop

Total Time Commitment: ~6 hours, including ending up with marketing you can use starting immediately

Designed For:

• Business owners
• Entrepreneurs
• Freelancers
• Marketing teams
• Anyone building a content-to-conversion pathway

Course Description

This self-paced workshop teaches you how to build complete marketing and conversion funnels — from attracting new attention on any platform to guiding serious buyers through your website. You’ll use proven frameworks like the Sticky Funnel™ and Evaluation Funnel™ to design a system that meets buyers where they are and moves them forward, naturally.

By the end of this course, you’ll walk away with a fully mapped funnel, your own custom prompts and positioning, and clear, persuasive messaging across channels — for your own business.

What You’ll Get

✔ Intro to SSWMP Funnels™ [doc]
✔ Sticky Spider Web Marketing Plan™ Funnelized Marketing™ Overview [pdf]
✔ The 10 Stages of SSWMP™ Funnelized Marketing™ Tutorial Worksheet [doc]
✔ 5 Stages of SSWMP™ Evaluation Funnels™ for Website Landing Pages Worksheet [doc]
✔ SSWMP™ Funnel Integration Mapping™ (connects marketing content to web pages) [doc]
✔ Aligning Both SSWMP Funnels™: Understanding the Dual-Funnel Strategy [doc]
✔ SSWMP™ Funnels Certificate of Completion (optional) [pdf] 

Also includes: 

• Guided video lessons for every worksheet

• Editable strategy prompts and real-world examples

• Optional Certificate of Completion
  
  

You’ll be guided to:

• Map your content and actions to each stage of both funnels

• Identify what your audience needs to move forward at every step

• Create CTAs, microcopy, and trust-building content that leads to action

• Strengthen retention and referrals through intentional touchpoints

• Align your marketing with long-term momentum instead of random tactics

• Eliminate dead ends in your customer journey by connecting platforms to pages

Learning Objectives

By completing this workshop, you will be able to:
1. Blueprint how people move through your brand before they're ready to buy
2. Design content that meets each stage of their journey
3. Structure a website that builds trust and leads to your desired results
4. Align your funnel content and landing pages so everything flows
5. Identify and fix funnel gaps that lose leads 

Module Breakdown

Module 1: What is Funnelized Marketing™?

Time: ~30 minutes

• The difference between content funnels and conversion funnels

• Why funnel sequencing matters

• Overview of Sticky Funnelized Marketing™
  
  
• Overview of Sticky Evaluation Funnels™
  
  

• Sticky Funnel™ vs. Evaluation Funnel™

Module 2: The 10 Sticky Funnel™ Stages

Time: ~2 hours

• The 10 psychological and behavioral milestones that drive buyer movement

• How to create marketing content that is aligned to each stage

• Fill-in-the-blank templates and worksheets to personalize your funnel

Module 3: The 5 Stages of Evaluation Funnels™

Time: ~1 hour

• The anatomy of a high-converting landing page

• Creating content that builds trust, interest, and decision readiness

• Call-to-Action (CTA) best practices

Module 4: Funnel Integration Mapping™

Time: ~30 minutes

• How to connect your Sticky Funnel™ content to your Evaluation Funnel™ pages

• How to create “bridge content” between platforms and pages

• How to stop traffic drop-offs with aligned links and prompts

Module 5: Aligning Both Funnels

Time: ~30 minutes

• How the 10 Sticky Funnel™ stages map to the 5 Evaluation Funnel™ stages

• Best practices

Module 6: Applying It to Your Business

Time: ~90 minutes, writing your marketing

• Final worksheet strategizing
  
  
• Writing your blurbs, CTAs, and microcopy that guide action

Completion Certificate

To earn your certificate, complete all worksheets and mark each video module complete. Submit your final Funnel Integration Map™ as proof of completion and you will receive a beautiful digital certificate that you can print at a local print shop or on a printer you own. (optional)