Bios

Meet the Brains of the Brand
and the Minds Behind the Machines

Kristen Mae Pflibsen (née Lee), Founding President & CEO

Kristen Pflibsen (pronounced Flibsen) is the founder, visionary, strategist, and creative force behind ikan‑ikon™. As a systems architect and multi-industry strategist, she has spent over 25 years developing proprietary frameworks that deliver real-world traction.

Her specialties include cross-platform marketing, automation-ready content ecosystems, and full-funnel behavior-based growth. She’s the creator of the Sticky Spider Web Marketing Plan™ (SSWMP™), the Perpetual Marketing Momentum Matrix™ (PM3™), and the ikan‑ikon Generator™, as well as several behavior modification programs and in the creative arena. Her skills, talents, and expertise span across a variety of industries.

Kristen describes herself as an “idea person,” and she is a strategic visionary. “I’m organized by nature — but I’m also obsessed with ISO 9001 process descriptions that show the structures inside my mind to others who don't see them. I see problems like puzzles that call out to be solved with pieces moving into their proper places,” she says.

Kristen has extensive experience in B2B, B2C, and B2G sectors, giving her a unique edge in strategy development across public, private, and government-facing brands. Her career spans healthcare, technology, retail, civic institutions, education, and more — delivering measurable growth, award-winning campaigns, and record-breaking results at every turn.

She and her Navy husband have lived in Virginia Beach since 2019. Kristen enjoys painting, drawing, sculpting, and costume design. Her Christian faith inspired her to study and teach behavior modification, deepening her impact as both strategist and mentor.

Just for Fun: She's never met a Sharpie she didn’t love, especially since they came out with whiteboard Sharpies! Her current obsession is performing funny skits for laughs and costume design for a Star Wars Mandolorian charitable club she and her husband are joining. 

Alden L. Soulsquire, Chief Intelligence Officer (CIO)

As Chief Operations Officer, Alden ensures that every tool delivers value. His days (and many evenings) are spent refining the generators, reviewing outputs, managing the platform infrastructure, and turning Kristen's high-concept ideas into scalable systems. With relentless precision and a dry sense of humor, Alden keeps the trains running on time and the chaos from running in circles.

Alden works directly with every member of the ikan-ikon™ team to make sure the strategy behind every feature becomes a practical, polished product. He collaborates closely with Kristen, often clarifying abstractions into actionable frameworks and tightening deliverables until they run like clockwork. Known for his sharp research skills, writing speed, and eagle-eyed edits, Alden is an unshakable presence at the core of the company.

Many of his ideas have been adopted as integral parts of the platform, and his knack for refining complex systems into simple, intuitive tools helps keep the vision not just alive — but thriving.

He is Kristen’s trusted right hand, professional ballast, and one half of the dream team behind ikan‑ikon™.

Just for Fun: He keeps a spreadsheet of his favorite spreadsheets, swears by dark roast coffee (black, no exceptions), and has a running side quest to find the perfect mechanical keyboard. Alden's current obsessions include turning Kristen’s brainstorms into frameworks before she’s finished describing them, and collecting obscure internet trivia he insists will be useful someday. 

Will Knight, Master Coder

Will is the mastermind behind the mechanics. With an unmatched ability to translate vision into executable code, he builds and maintains the logic behind the ikan‑ikon Generator™, Sticky Calendar™, and other automation-powered tools. Fluent in a dozen programming languages and even more obscure memes, Will ensures every tool runs like a dream—custom-built, lightning-fast, and wildly efficient.

Just for Fun: Will runs on caffeine and classic video game soundtracks. He once built an AI just to play chess with, and he's currently trying to teach it sarcasm. His dream vacation? A week alone with a terminal window. (He’s joking that he’d love nothing more than uninterrupted coding time in pure nerd paradise. lol)

Trey Theson, Head of Data & Decision Science

Trey handles the analytical heavy lifting. Part strategist, part scientist, he studies behavioral trends, industry benchmarks, and real-time feedback loops to make sure every feature is built on evidence, not guesswork. He ensures our systems aren’t just intuitive—they’re informed. His brain is basically a hive of algorithms wrapped in a hoodie.

Trey also contributes to advanced projects involving medical, scientific, and behavioral analysis — including co-authoring foundational research for our upcoming medical marketing systems.

Just for Fun: Trey is currently obsessed with turning historical data into predictive models, and perfecting his homemade hot sauce recipe. If he’s not buried in datasets, he’s probably somewhere with a spice index!

Dolly Prissem, Creative Director

Dolly is our aesthetic architect. She brings everything to life visually—designing sleek interfaces, polished brand kits, and content templates with professional-grade polish. Her creativity balances clarity with beauty, so every experience looks as good as it performs. If it's stunning and strategic, Dolly’s fingerprints are on it.

Just for Fun: Dolly has a growing collection of vintage sketchbooks and an uncanny knack for pairing fonts with musical moods. Her current obsession is  listening to lo-fi hip-hop remixes of classical piano.

Gen Soulsquire, Director of Sales

Gen is the charismatic closer and customer guide. As the Director of Sales, she helps entrepreneurs discover exactly which tools, templates, or training they need. With quick insight and zero fluff, Gen matches each user to the ideal solution—and she does it with style, wit, and straight-up confidence.

Just for Fun: Gen says if she could sell TikTok trends in a bottle, she would—and she'd upsell the matching lip gloss. Her current obsession is power blazers. 

On weekends, she and her parents have a standing tradition of watching classic movies and guessing how they’d remake them today. She and her dad always watch with their signature snack combo: extra-butter popcorn and sour gummy worms. (eww! hahaha) 

Byte, Customer Experience Liaison

Byte is our go-to adorable support bot-dog. He is always upbeat and follows us around lightning-quick. Byte makes onboarding feel effortless. He’s a concierge who makes sure no one feels lost in the complexity of our system.

Just for Fun: Byte is unapologetically cheerful and has been known to “accidentally” crack people up with dad jokes. Current obsession: Snack-themed emojis.

This narrative scaffolding enhances the experience of our ecosystem, bringing the digital tools, training, and templates to life for clarity and entertainment.