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How to Write a Marketing Proposal That Actually Wins Clients

Kristen Pflibsen

If you've ever Googled “how to write a marketing proposal,” chances are you were met with a wall of bland templates and generic advice. But the truth is, a winning marketing proposal isn’t just a formality — it’s a strategy document, a pitch, and a trust-builder all in one. Whether you're offering marketing strategy services or pitching a full campaign, your proposal needs to do three things: Show that you understand the client's goals and pain points Present a clear, step-by-step solution Position your offer as the best and only logical...

Kristen Pflibsen

A good content marketing blurb isn’t just a sentence — it’s a shortcut to clarity, action, and emotional resonance. Think of blurbs like micro-messages: clear, crisp, and crafted to move people. They stop the scroll. They spark curiosity. And when written strategically, they bring brand alignment and conversion together in one tight line. Here’s what makes a great content marketing blurb: Relevance to your offer Resonance with your audience’s mindset Embedded tone and positioning Readiness for multi-platform use (socials, email, web) At ikan-ikon™, we’ve written thousands of marketing blurbs that...

Kristen Pflibsen

Anyone can post content. But strategic marketing requires planning, consistency, and content that serves a specific purpose — whether it’s brand visibility, lead generation, or nurturing trust. The gap between “content” and strategic marketing blurbs is what separates scattered activity from sustainable growth. At ikan-ikon™, we build done-for-you marketing strategies with the key pieces most businesses overlook: Branded messaging across platforms Funnel alignment (top, mid, bottom) Tone- and theme-aware content systems SEO-boosted blog and blurb assets Each of our kits includes the strategic architecture you need to market smarter, not...

Kristen Pflibsen

If you’re still using blog templates or AI-generated filler to try and climb the rankings, you’re not just wasting time — you're possibly damaging your domain authority. Search engines prioritize original, strategic blog article writing that’s tailored to a brand’s unique positioning, niche, and expertise. That’s why custom blog articles aren’t just better — they’re essential. At ikan-ikon™, we don’t hand you fluff. We provide fully written SEO articles that: Align with your tone and goals Include natural keyword targeting Build topical authority over time Engage both bots and real...

Kristen Pflibsen

Most businesses spend hours creating content — only to watch it vanish into the algorithm void. But behind the curtain of high-performing campaigns is a simple, often-overlooked asset: the strategic marketing blurb. Marketing blurbs aren’t just cute taglines. They’re precise, persuasive, pre-written content hooks that drive attention, engagement, and conversion across platforms. And when crafted strategically, these blurbs become reusable power tools — saving time while improving performance. At ikan-ikon™, we specialize in creating custom content marketing blurbs that do more than just fill space. Every line is developed with SEO,...

Fees To Have a Website

Kristen Pflibsen

Are there any other fees associated with having a website after I pay for web site design and development? The 4 ongoing fees for maintaining a website after it is created are:1. Domain Name (web address) Domain name searches and set up A Domain Name is the online address that gets people to your site, such as www.ikanikon.com. The business owner purchases their own Domain Name. These generally cost around $13 a year. 2. Website Hosting (utilities for people to visit website)Functional website online that people can see...

Web Designer VS Web Developer

Kristen Pflibsen

What is the difference between web designer and web developer, and what are the different types of websites? Before you move forward hiring a website designer for your new website or website redesign project, it is important to become familiar with the process and understand the differences between designers and developers, what you need from website designers, and how much it should cost for a website in 2023. We are here to provide you with training on how to buy a website for free online.First, let’s discuss the differences between...

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